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DON’T MISS A THING

Struggling to find an untapped market with room to grow and money to spend? Here's the secret. Go where once words were only spoken in whispers.

Yes, I’m talking taboos.

And here's one that's starting to fly.

Consensual non monogamy (CNM), aka engaging in multiple romantic or sexual relationships.

Today around five percent of Americans identify this as their chosen relationship arrangement. That's a market of 10 million people ready and waiting for you to monetise it.

And almost every industry can.

Travel industries could offer romantic travel packages to more than a happy couple. Banking services could develop new accounts better suited to your setup. Housing developers could create living arrangements better adapted to these relationships. Publishers could be publishing books on the ultimate CNM relationship.

But is this not all a bit pie in the sky? Can taboos actually make us money?

History says yes.

Take the menopause. It’s not that long ago, you’d only hear that word in muffled whispers.

Today it’s a multi-million pound industry and growing.

Each month an average of 100 books are published around on the topic on Amazon UK. Over 200 menopause health products went on sale in the last 90 days.

And it's not just books and products.

People want to talk about the menopause publicly and savvy entrepreneurs have responded. Femtech start up, Peanut recently raised $12m in funding for their mums app. Their next focus? A community for the menopause market.

But what if you don't want to dive into a taboo market? How can you apply this to your business.

Look to the edges of your audience. These examples have made something clear. People who feel least understood will hand over their money if you can show one thing.

You understand them.

Take time to find the marginalised crowd in your audience. And then prove you to. Speak to them and their specific needs. Sell solutions that fit to what they need, not make them adjust to make it fit to them.

#socialmarketingtips #marketingtips4you #smallbusinessmarketingtips #digitalmarketingtipsandtricks #businessmarketingtips #influencermarketingtips #marketingtips101 #marketingtipsforyou

Americans were recently asked how much they thought they spent on monthly subscriptions. Most say $80. The real answer? It's likely going to surprise you as much as it did them.

$240.

THREE times as much.

And before you think it’s an American thing - us Brits spend £25 billion a year on unused subscriptions. We could save the blooming NHS with that.

So why are so many of us collecting subscriptions like they’re Pokemons?

Because we whip out our credit card quicker than Donald Trump can say fake news when one of two things are on offer.

Pure unadulterated pleasure or the escape from tortuous pain.

Enough movies, documentaries and dramas I'll never run out even if I didn’t sleep for the next decade? GIMME that Netflix subscription and let me roll around in this excess of media.

Send my kid new shoes 4 times a year so I don’t need to deal with them rolling around on the floor of the shoe shop screaming? Nike Adventure Club, I want to marry you. (I don’t actually have a kid, but I’m considering it so I can use this).

So am I suggesting you all start subscription services?

Well, actually yes, but that's a piece for another day.

The point I'm making today? If you're currently struggling to get a single sale, let alone a monthly payment, look to how these guys are doing it.

Selling entertainment? Focus on the escape. Talk about how you're selling them the golden ticket for a vacation from their daily stresses.

Selling solutions? Focus on how painful and tedious it is dealing with the issue without you, and how quick and easy you can fix it for them.

But first it's probably best we all go see how many subscriptions we need to cancel.

#socialmarketingtips #marketingtips4you #smallbusinessmarketingtips #digitalmarketingtipsandtricks #businessmarketingtips #influencermarketingtips #marketingtips101 #marketingtipsforyou #internetmarketingtips #socialmediaexpert #digitalmarketingstrategy #contentmarketingtips #instagramstrategy #onlinemarketingtips

When you’re first to the market, you get to be lazy. When you're second and third you can still win based on price and quality.

After that, things change.

Now you join the line of people who have seen the exact same gap in the market.

And 99.9% of you are selling the exact same thing. This meanstalking practical and financial benefits will only get you so far.

To win? We need to talk to their emotions.

Let's me explain using one of the most over saturated markets - paper notebooks.

These things are everywhere, yet many companies are making millions a year.

How?

By looing beyond the "what" and focusing on agitating your emotions

Moleskine notebooks: Most of their marketing budget goes on point of sale positioning. In other words, placing their notebooks right in front of you in the store and making you question if you need one.

Leucttrum1917’s Bullet Journal: Sure it has some specialised pages, in it, but it's a notebook. So why would someone pay £19.94 for it when they could get similar for £2.97?

Because the Bullet Journal method sells itself on the promise of achieving more. With most of us ending the day with more on our list than we started with, that sounds pretty damn good! Take away our pain and we'll pay a premium for it.

And it also gives us something else we crave - belonging. There is a huge Bullet Journal community online. Your cheap old notebook won't give you that.

Field Notes: Here scarcity works. Their Quarterly Limited Edition notebook collection has a limited sales run. That buy now or miss out has helped get it to over $3 million in sales on Amazon alone.

So how can you apply this to your market:

𝗕𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 - Moleskine use stands in stores. You can achieve on tiny budgets with targeted online ads

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 - build your own or even better find the micro communities that exist around it already

𝗦𝗰𝗮𝗿𝗰𝗶𝘁𝘆 - limited edition products work best, but flash sales can work wonders. Cut prices dramatically for a super limited time

Want more lessons like this? Let me know!

#socialmarketingtips #digitalmarketingtipsandtricks #businessmarketingtips #marketingtips101

Making money isn't the challenge.

Doing it while doing something you'd do it for free is the challenge.

Here's how to do it.

𝟭 / 𝗚𝗲𝘁 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗽𝗮𝗽𝗲𝗿 𝗮𝗻𝗱 𝗱𝗿𝗮𝘄 𝗳𝗶𝘃𝗲 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹 𝗰𝗼𝗹𝘂𝗺𝗻𝘀.

In First Column write LOVES

In the first one, write a list of all the things you love. Don't go filtering yourself. No-one is looking.

𝟮/ 𝗜𝗻 𝘁𝗵𝗲 𝗦𝗲𝗰𝗼𝗻𝗱 𝗖𝗼𝗹𝘂𝗺𝗻 𝘄𝗿𝗶𝘁𝗲 𝗦𝗞𝗜𝗟𝗟𝗦.

Next to the item in column 1 write down the skills it involves.

Watching movies = concentration and focus
Socialising = people skills

𝟯 / 𝗜𝗻 𝘁𝗵𝗲 𝘁𝗵𝗶𝗿𝗱 𝗰𝗼𝗹𝘂𝗺𝗻, 𝘄𝗿𝗶𝘁𝗲 𝗣𝗥𝗢𝗕𝗟𝗘𝗠𝗦

Look at first two columns.

List the problems people might have that stops them enjoying Column 1

They might hate trying to eat healthy because they can't cook.

They hate socialising because they're shy.

𝟰 / 𝗜𝗻 𝘁𝗵𝗲 𝗙𝗼𝘂𝗿𝘁𝗵 𝗖𝗼𝗹𝘂𝗺𝗻 𝘄𝗿𝗶𝘁𝗲 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡𝗦

For each problem you've written, write a solution.

Struggle with healthy eating?

You can teach them how to cook on Zoom.

Super shy?

You could write an ebook with simple confidence boosters

𝟱 / 𝗜𝗻 𝘁𝗵𝗲 𝗙𝗶𝗳𝘁𝗵 𝗖𝗼𝗹𝘂𝗺𝗻 𝘄𝗿𝗶𝘁𝗲 𝗣𝗔𝗜𝗡

For each row, add a number between 1 - 10 of how big a problem it is.

Find the highest number, put a big circle around it and start working on i